From B2B to Brand House: The Evolution of Motif Labs.
Mario Naric, Founder and CEO of Motif Labs, discusses his journey in the cannabis industry and the vision behind Motif Labs. He explains how Motif evolved from a B2B business to a brand house, with a focus on creating products for the younger generation of cannabis consumers. Mario highlights the importance of unique hardware in the vape market and the role it plays in differentiating brands. He also discusses the challenges of marketing cannabis brands on social media in Canada and the need for data analytics in the industry. Mario offers advice to entrepreneurs entering the cannabis industry, emphasizing the importance of understanding the target consumer and designing products specifically for them.
Listen here: https://www.youtube.com/watch?v=pcT4QAbeJGE
